Total Spend
₹15,24,860
↑ 12%
Leads
7,428
↑ 34%
Qualified Leads
2,643
↑ 48%
Opportunities
806
↑ 52%
Quotations
402
↑ 38%
Orders
302
↑ 38%
Revenue Generated
₹4.58 Cr
↑ 41%
Gross Profit
₹1.62 Cr
↑ 46%
Spend vs Revenue Trend
Spend
Revenue
Gross Profit
Leads by Company
7,428
Total Leads
Marketing Funnel (Overall)
10,342
7,428
5,912
3,842
2,643
806
528
402
Ad Responses
10,342
Leads
7,428
71.9%
Contactable
5,912
79.6%
Relevant
3,842
64.9%
Qualified
2,643
68.8%
Opportunities
806
30.5%
Visits
528
65.5%
Quotations
402
76.1%
Channel Performance
Leads
Qualified
Opportunities
Orders
Lead Quality Score Distribution
0-20
Low
Low
21-40
Poor
Poor
41-60
Average
Average
61-80
Good
Good
81-100
High
High
Top Positive Signals
Correct Location
+10
Project within 90 days
+15
Relevant Product
+12
High Intent Keyword
+15
WhatsApp Engagement
+8
Top Negative Signals
Invalid / Fake Number
-50
Out of Service Location
-20
Unrelated Requirement
-15
Student / Research
-10
Competitor Enquiry
-10
Conversion Rates (Overall)
| ◔ Lead → Qualified | 35.6% | ↑ 6.4% |
| ◉ Qualified → Opportunity | 30.5% | ↑ 4.2% |
| ◈ Opportunity → Visit | 65.5% | ↑ 8.1% |
| ◎ Visit → Quotation | 76.1% | ↑ 5.6% |
| ◉ Quotation → Order | 75.1% | ↑ 3.8% |
Top Customer Segments (by Revenue)
| Segment | Leads | Qualified % | Order % | Revenue |
|---|---|---|---|---|
| ⌂ Independent Houses (Chennai) | 820 | 52% | 12.3% | ₹1.24 Cr |
| ▣ Gated Communities | 640 | 48% | 10.1% | ₹96.5 L |
| ▦ Builders / Developers | 390 | 46% | 9.8% | ₹78.2 L |
| ♜ Schools & Institutions | 210 | 62% | 18.4% | ₹1.36 Cr |
| ♙ Hotels & Resorts | 180 | 55% | 16.1% | ₹92.4 L |
Top Locations (by Leads)
INDIA
📍 Chennai
28%
📍 Bengaluru
22%
📍 Coimbatore
12%
📍 Hyderabad
9%
📍 Kerala
8%
● Others
21%
Top Performing Creatives
BIO-023
No Lorry Emptying
2.8×
CTR 64%
Qual. Rate
CTR 64%
Qual. Rate
DSIGN-017
Your Dream Doors
2.1×
CTR 52%
Qual. Rate
CTR 52%
Qual. Rate
HOME-011
From Land to Home
1.9×
CTR 48%
Qual. Rate
CTR 48%
Qual. Rate
TIMBE-009
UPVC Windows
1.7×
CTR 46%
Qual. Rate
CTR 46%
Qual. Rate
Budget Optimisation
(AI Recommendations)
| Campaign / Ad Set | Current Spend | Recommended | Change |
|---|---|---|---|
| Bioman Search - Chennai | ₹1,00,000 | ₹1,30,000 | +30% |
| D'sgindoors Meta - Walk in | ₹1,20,000 | ₹1,40,000 | +20% |
| Rocotile Meta - Kerala | ₹80,000 | ₹40,000 | -50% |
| Homegenie Search | ₹90,000 | ₹1,00,000 | +10% |
| Timbe Search - Bangalore | ₹60,000 | ₹90,000 | +50% |
Lead Source to Revenue Attribution
Google Search Performance
| Search Term | Intent | Clicks | CPC | Qualified % | Orders |
|---|---|---|---|---|---|
| bio septic tank price | High | 4,820 | ₹12.4 | 48% | 26 |
| septic tank alternative | High | 3,120 | ₹11.8 | 42% | 18 |
| bio stp for apartment | High | 2,480 | ₹13.6 | 38% | 14 |
| septic tank drawing pdf | Research | 1,920 | ₹8.4 | 6% | 0 |
| what is biostp | Research | 1,860 | ₹9.2 | 8% | 0 |
| bio stp manufacturers | Commercial | 1,420 | ₹15.8 | 36% | 12 |
Realtime AI Insights & Alerts
▥
Bioman Search Chennai
performing 32% better
than last week.
10:24 AM
!
Creative BIO-019 showing
fatigue. CTR down 46%.
Consider pausing.
09:12 AM
!
Rocotile Kerala campaign
generating low quality leads.
Investigate.
08:45 AM
i
Increase budget for
D'sgindoors Walk-in by 20%.
High visit conversion.
07:30 AM
✓
Lead quality improved
to 35.6% from 33.4%.
07:15 AM
1.
Master Marketing AI Dashboard
Overall Marketing Performance & AI Recommendations
Total Spend
₹15,24,860
↑ 12%
Leads
7,428
↑ 34%
Qualified
2,643
↑ 48%
Opportunities
806
↑ 52%
Orders
302
↑ 38%
Revenue
₹4.58 Cr
↑ 41%
Gross Profit
₹1.62 Cr
↑ 46%
Spend vs Revenue Trend
Spend
Revenue
Gross Profit
Leads by Company
7,428
Leads
AI Recommendations
View All
▥
Increase Bioman Search Chennai
budget by 15%
▥
Scale D'sgindoors
Walk-in campaign
!
Pause Rocotile Kerala
campaign
↗
Test new creative
for Homegenie
↟
Increase retargeting
budget by 10%
2.
Funnel & Pipeline AI Dashboard
From Ad Response to Revenue
Ad Responses
10,342
Leads
7,428
Contactable
5,912
Relevant
3,842
Qualified
2,643
Opportunities
806
Visits
528
Quotations
402
Orders
302
10,342
7,428
5,912
3,842
2,643
806
528
402
71.9%
79.6%
64.9%
68.8%
30.5%
76.7%
76.1%
75.1%
Company-wise Funnel
Leads
Qualified
Opportunities
Orders
Bioman
D'sgindoors
Timbe
Rocotile
Home
Auto
Farm
Conversion Rates (Overall)
| Lead → Qualified | 35.6% | ↑ 6.4% |
| Qualified → Opportunity | 30.5% | ↑ 4.2% |
| Opportunity → Visit | 65.5% | ↑ 8.1% |
| Visit → Quotation | 76.1% | ↑ 5.6% |
| Quotation → Order | 75.1% | ↑ 1.8% |
3.
Audience Intelligence AI Dashboard
Customer Segments, Locations & Audience Insights
Top Customer Segments
(by Revenue)
| Segment | Leads | Qualified % | Orders % | Revenue |
|---|---|---|---|---|
| Independent Houses | 820 | 52% | 12.3% | ₹1.24 Cr |
| Gated Communities | 640 | 48% | 10.1% | ₹96.5 L |
| Builders / Developers | 390 | 46% | 9.8% | ₹78.2 L |
| Schools & Institutions | 210 | 62% | 18.4% | ₹1.36 Cr |
| Hotels & Resorts | 180 | 55% | 16.1% | ₹92.4 L |
Top Locations (by Leads)
INDIA
📍 Chennai
26%
📍 Bengaluru
22%
📍 Coimbatore
12%
📍 Hyderabad
9%
📍 Kerala
8%
● Others
21%
Audience Interest Segments
Home Construction
32%
Environmental Solution
18%
Water Harvest
12%
Decor
10%
Sustainable Living
10%
Device & Age Distribution
7,428
Leads
Mobile 78%
Tablet 18%
Desktop 4%
4.
Lead Quality AI Dashboard
AI Scoring, Signals & Lead Analysis
Total Leads
1,824
High Quality (80-100)
642
(35.2%)
Warm (60-79)
518
(28.4%)
Nurture (40-59)
412
(22.6%)
Low Quality (<40)
252
(13.8%)
Lead Quality Score Distribution
0-20
Low
Low
21-40
Poor
Poor
41-60
Average
Average
61-80
Good
Good
81-100
High
High
Top Positive Signals
Correct Location
+10
Project within 90 days
+15
Relevant Product
+12
High Intent Keyword
+15
WhatsApp Engagement
+5
Repeat Website Visit
+5
Top Negative Signals
Invalid / Fake Number
-50
Out of Service Location
-20
Unrelated Requirement
-15
Student / Research
-10
Competitor Enquiry
-10
No Response
-10
Recent Leads with AI Score
| Lead ID | Name | Source | Location | Product | AI Score | Status | Action |
|---|---|---|---|---|---|---|---|
| L-10234 | Rajesh M | Meta Ad | Chennai | Biostp | 92 | Hot | Call |
| L-10233 | Priya S | Google Ad | Bengaluru | BioSTP | 78 | Warm | Follow Up |
| L-10232 | Karthik R | Website | Coimbatore | Doors | 45 | Nurture | |
| L-10231 | Anil K | Meta Ad | Chennai | UPVC | 28 | Low | Verify |
5.
Budget Optimisation AI Dashboard
AI Allocation, ROI & Forecasting
Total Budget
₹15,00,000
Planned Spend
₹14,24,860
95%
Recommended Reallocation
+₹2,10,000
Expected GP Uplift
+35%
Current vs Recommended Budget
| Company | Current Spend | AI Recommended | Change |
|---|---|---|---|
| Bioman | ₹5,00,000 | ₹6,00,000 | +20% |
| D'sgindoors | ₹3,50,000 | ₹4,20,000 | +20% |
| Timbe | ₹1,50,000 | ₹1,20,000 | -20% |
| Rocotile | ₹1,50,000 | ₹75,000 | -50% |
| Homegenie | ₹1,75,000 | ₹1,90,000 | +10% |
| AutomateGenie | ₹75,000 | ₹1,00,000 | +33% |
| Farmgenie | ₹50,000 | ₹50,000 | 0% |
| Cargogenie | ₹50,000 | ₹50,000 | 0% |
Budget Allocation (Recommended)
₹15L
Budget
Bioman
40%
D'sgindoors
28%
Homegenie
13%
Timbe
8%
AutomateGenie
7%
Rocotile
5%
AI Budget Insights
✓
Move ₹1.0L from Rocotile
to Bioman Search
✓
Increase D'sgindoors
retargeting by 20%
✓
Maintain current budget
for Farmgenie
6.
Creative Intelligence AI Dashboard
Creative Performance, AI Insights & Variations
Total Creatives
128
Active
64
Paused
38
In Test
26
Top Performing
8
Top Performing Creatives
(by Qualified Leads)
BIO-023
No Lorry Emptying
2.8×
CTR 64%
Qual. Rate
CTR 64%
Qual. Rate
DSIGN-017
Your Dream Doors
2.1×
CTR 52%
Qual. Rate
CTR 52%
Qual. Rate
HOME-011
From Land to Home
1.9×
CTR 48%
Qual. Rate
CTR 48%
Qual. Rate
TIMBE-009
UPVC Windows
1.7×
CTR 46%
Qual. Rate
CTR 46%
Qual. Rate
Creative Performance Trend
AI Creative Insights
✓
Video creatives perform
2.4× better than images
i
Price-based creatives
reduce low quality
leads by 18%
◎
Tamil language creatives
work better in Tier 2/3 cities
7.
Google Search Intelligence Dashboard
Search Term Performance & AI Recommendations
Total Clicks
24,820
Total Spend
₹3,48,560
Avg CPC
₹14.05
Leads
1,426
Qualified
612
Orders
48
Search Term Performance
| Search Term | Intent | Clicks | CPC | Qualified % | Orders | Action |
|---|---|---|---|---|---|---|
| bio septic tank price | High | 4,820 | ₹12.4 | 48% | 26 | Scale |
| septic tank alternative | High | 3,120 | ₹11.8 | 42% | 18 | Scale |
| bio stp for apartment | High | 2,480 | ₹13.6 | 38% | 14 | Scale |
| septic tank drawing pdf | Research | 1,920 | ₹8.4 | 6% | 0 | Monitor |
| what is biostp | Research | 1,860 | ₹9.2 | 8% | 0 | Monitor |
| bio stp manufacturers | Commercial | 1,420 | ₹15.8 | 36% | 12 | Monitor |
Intent Distribution
24,820
Clicks
High Intent
48%
Commercial
22%
Research
12%
Competitor
8%
Others
4%
AI Recommendations
↗
Add 28 negative keywords
(low intent)
✓
Increase bid for
high-intent Chennai terms
!
Create new ad group for
"bio septic tank price"
8.
Landing Page Intelligence Dashboard
Page Performance, Conversion & Optimisation
Total Visitors
48,620
Enquiries
3,842
Qualified
1,426
Conversion Rate
7.9%
↑ 2.6%
Top Landing Pages
(by Qualified Leads)
| Landing Page | Visitors | Enquiry % | Qualified % | Orders | Action |
|---|---|---|---|---|---|
| /biostp-tank-chennai | 12,480 | 12.6% | 42% | 52 | Optimise |
| /biostp-apartments | 8,920 | 10.4% | 38% | 36 | Maintain |
| /dsgindoors-showroom | 6,420 | 9.8% | 34% | 28 | Improve |
| /home-construction | 5,820 | 7.6% | 28% | 18 | Optimise |
| /timbe-upvc-windows | 4,680 | 9.2% | 32% | 16 | Maintain |
Landing Page Conversion Funnel
Visitors
Enquiries
Qualified
Opportunities
Orders
A/B Test Results
+33% Better
Variant A (Current)
7.2%
Conversion
₹228
Cost/Lead
Cost/Lead
Variant B (New)
9.6%
Conversion
₹172
Cost/Lead
Cost/Lead
AI Optimisation Suggestions
✓
Change hero image
on Chennai page
!
Add customer testimonials
i
Simplify enquiry form
to 3 fields
✓
Add WhatsApp button
above the fold