Marketing Performance Dashboard
Leads
Opportunities
Revenue
Profitable Growth
R
Ramesh Duraisamy
CEO - GenieOne Group
Total Spend
₹15,24,860
↑ 12%
Leads
7,428
↑ 34%
Qualified Leads
2,643
↑ 48%
Opportunities
806
↑ 52%
Quotations
402
↑ 38%
Orders
302
↑ 38%
Revenue Generated
₹4.58 Cr
↑ 41%
Gross Profit
₹1.62 Cr
↑ 46%
Spend vs Revenue Trend
Spend
Revenue
Gross Profit
Leads by Company
28%
18%
12%
10%
14%
8%
5%
5%
7,428
Total Leads
Bioman
28%
D'signdoors
18%
Timbe
12%
Rocotile
10%
Homegenie
14%
AutomateGenie
8%
Farmgenie
5%
Cargogenie
5%
Marketing Funnel (Overall)
10,342
7,428
5,912
3,842
2,643
806
528
402
Ad Responses
10,342
Leads
7,428
71.9%
Contactable
5,912
79.6%
Relevant
3,842
64.9%
Qualified
2,643
68.8%
Opportunities
806
30.5%
Visits
528
65.5%
Quotations
402
76.1%
Channel Performance
Leads
Qualified
Opportunities
Orders
Meta Ads
Google Ads
Website
WhatsApp
Direct / Walk-in
Others
Lead Quality Score Distribution
Top Positive Signals
Correct Location
+10
Project within 90 days
+15
Relevant Product
+12
High Intent Keyword
+15
WhatsApp Engagement
+8
Top Negative Signals
Invalid / Fake Number
-50
Out of Service Location
-20
Unrelated Requirement
-15
Student / Research
-10
Competitor Enquiry
-10
Conversion Rates (Overall)
Lead
Qualified
35.6%
6.4%
Qualified
Opportunity
30.5%
4.2%
Opportunity
Visit
65.5%
8.1%
Visit
Quotation
76.1%
5.6%
Quotation
Order
75.1%
3.8%
Top Customer Segments (by Revenue)
| Segment | Leads | Qualified % | Order % | Revenue |
|---|---|---|---|---|
| Independent Houses (Chennai) | 820 | 52% | 12.3% | ₹1.24 Cr |
| Gated Communities | 640 | 48% | 10.1% | ₹96.5 L |
| Builders / Developers | 390 | 46% | 9.8% | ₹78.2 L |
| Schools & Institutions | 210 | 62% | 18.4% | ₹1.36 Cr |
| Hotels & Resorts | 180 | 55% | 16.1% | ₹92.4 L |
Top Locations (by Leads)
Chennai
28%
Bengaluru
22%
Coimbatore
12%
Hyderabad
9%
Kerala
8%
Others
21%
Top Performing Creatives
BIO-023
No Lorry Emptying
2.8× CTR 64% Qual.
DSIGN-017
Your Dream Doors
2.1× CTR 52% Qual.
HOME-011
From Land to Home
1.9× CTR 48% Qual.
TIMBE-009
UPVC Windows
1.7× CTR 46% Qual.
Budget Optimization (AI Recommendations)
| Campaign / Ad Set | Current Spend | Recommended | Change |
|---|---|---|---|
| Bioman Search - Chennai | ₹1,00,000 | ₹1,30,000 | +30% |
| D'signdoors Meta - Walk-in | ₹1,20,000 | ₹1,40,000 | +20% |
| Rocotile Meta - Kerala | ₹80,000 | ₹40,000 | -50% |
| Homegenie Search | ₹90,000 | ₹1,00,000 | +10% |
| Timbe Search - Bangalore | ₹60,000 | ₹90,000 | +50% |
Lead Source to Revenue Attribution
Google Search Performance
| Search Term | Intent | Clicks | CPC | Qualified | Orders |
|---|---|---|---|---|---|
| bio septic tank price | High | 4,820 | ₹12.4 | 48% | 26 |
| septic tank alternative | High | 3,120 | ₹11.8 | 42% | 18 |
| bio stp for apartment | High | 2,480 | ₹13.6 | 38% | 14 |
Realtime AI Insights & Alerts
Bioman Search Chennai performing 32% better.
Creative BIO-019 showing fatigue.
Rocotile Kerala campaign generating low quality leads.